Dropbox is an efficient, resourceful, and reliable tool, saving customers a considerable amount of time and at the same time ensuring the continuous flow of business and team operations. In the very end, the company hopes to not only initiate but also fund an environmental conservation scheme, even as it enters new markets and expands its distribution. is keen on giving back to the community by, amongst other things, making the relevant contributions towards the generation of youth employment (Denney, 2014).
Currently, Dropbox customers range from individual users to local organizations and Fortune 500 companies in and beyond the U.S.ĭropbox Inc. Dropbox for business secures users' content and allows team members access to files from any computing device. Through Dropbox, users can work virtually with teams add and share photos and automatically edit documents and show off videos from anywhere. Dropbox is a personal cloud storage service that enables users to access personal folders stored on the internet through a mobile app, website, or installed client on different computing devices. The company started with an initial customer base of 2000, but this had surged to 50 million by mid-2011 (Barrett, 2011). was founded in 2007 by Arash Ferdowsi and Drew Houston as a Y combinatory start-up company. Over the next five years, the firm will be out to introduce more features, increase its distribution, and win new customers.ĭropbox Inc. The marketing environment has been significantly receptive - connecting customers who work while on the go with those things that matter most, and using their satisfaction to source for more customers. In addition, the company plans to explore opportunities for Android and upcoming Mac versions. Initiated only six years ago, Dropbox has experienced significant growth, and available data shows that the target market of corporate customers and consumers (active) aged between 25 and 45 would want to not only get involved in the Dropbox digital world, but also be assured of the security of their stored files. have formulated this three-year marketing plan with an aim of securing additional funding for growth as well as to inform potential investors, as well as existing customers of not only the service's direction but also its current status.
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